Andiamo Australia is a heritage Australian fashion brand for mature women seeking comfortable, high-quality and stylish clothes. In 2016, the brand approached our digital marketing agency with concerns about their dwindling retail wholesale business and competition from other direct-to-consumer options online.

Our team set out to create a new brand direction for Andiamo, starting with exciting visuals and investing time in growing a small but highly targeted and engaged social media following. Through consistent engagement and strategic campaigns, we were able to build a dedicated community of loyal customers.

In 2020, amidst the pandemic, we re-designed Andiamo’s website to enhance the user experience and improve the overall online shopping experience for customers. As a result, Andiamo had their biggest year online to date, with targeted campaigns and a carefully crafted product strategy that kept customers engaged and buying during lockdowns.

Thanks to our efforts, Andiamo has seen consistent growth over the years with minimal marketing spending. Our tailored approach to Andiamo’s digital marketing strategy has helped them stand out in the crowded online fashion space and connect with their target audience.

If your brand is in need of a fresh approach to digital marketing, look no further. Our team at The Digital Dance has the expertise and experience to help you achieve your goals and reach new heights.